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牛仔裤巨头 Levi’s 的 501 牛仔裤参与的马来西亚艾滋病基金会的活动，广告上的原文如下：

It’s not just a style icon. It’s a symbol of hope.
The Levi’s 501 is all about living undeterred and living life to the full, but that’s not without saying, Live Smart Too! In support of the Malaysian AIDS Foundation (MAF), throughout October, proceeds from the sales of the Levi’s 501 will go to MAF to champion HIV & AIDS related awareness. We call on you to support the cause, because together we can bring hope to those who are affected.

Levi’s 不仅仅是一个时尚偶像，更是一种希望的象征。在整个 10 月，Levi’s 501 所得的销售将全部捐助于马来西亚艾滋病基金会。